Client

National Healthcare Clinic Network

Goal

Find new advanced opportunities to improve their existing Google Analytics implementation and other data sources. Primary interest was in offline attribution and be able to see the full user journey and tie a clinic appointments and check-ins for each location back to a digital campaign.

Services

  • Analytics Consulting
  • Microservice Application Development
  • Tag Management Support

Technologies Used

  • Google Analytics
  • Google Tag Manager
  • Google BigQuery
  • Google Cloud Functions

Project Outcome

  • Allowed the marketing and product teams to get the entire view of their funnels and journeys in order to optimize the performance of each stage.
  • Saved the teams time of having to manually collect disparate data to analyze it only to get a partial view.
  • Created efficiency and cost-effective by using a server-less solution

Free Google Analytics Audits

We partner with Optimo Analytics to get free and automated Google Analytics audits to find issues or areas of improvement in you GA property.

Optimo Analytics Google Analytics Audit Report