Telecommunications software product (SaaS), Series C funded.
Client
Goal
Find new advanced opportunities to improve their existing Google Analytics implementation and other data sources. Primary interest was in offline attribution and be able to see the full user journey and tie a clinic appointments and check-ins for each location back to a digital campaign.
Services
- Data Tracking Strategy
- Web Analytics Implementation
- Tag Management
- Tag Conversion Tracking
- Conversion API (CAPI)
Technologies Used
- Google Analytics
- Google Tag Manager
- Facebook Ads
- Google Ads
Project Outcome
- Product and marketing tracking using Google Analytics on the website and application, as well as recurring subscriptions.
- Improved website conversion and event tracking using Google Tag Manager.
- Supported engineering team to correctly implement Facebook Conversion API tracking for campaign optimization.
- Created a long term tracking plan for additional analytics opportunities for the future as the product evolves.
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